#82 Wellness for Entrepreneurs (Part 3 of 3) Building a Brand for Life with Liz Earle MBE
4th Dec 2020
Liz Earle MBE, is an absolute phenomena. She has 35 books to her name, multiple TV shows, a global beauty brand, a magazine and a hugely engaged and connected community online.
Her work in beauty and wellness started way before the trend and her commitment to this area, along with many other businesses, built the foundations for the wellness industry currently valued at over a trillion dollars globally.
Today I’m going to be chatting with Liz about her entrepreneurial journey, her experiences and what she has learned along the way. I want to share her story, her strategies for maintaining personal wellbeing, creating a support system around her as well as what excites her about the landscape right now.
This is quite a personal podcast from both sides and we share a number of anecdotes which I hope will help you the listener understand the journey of an entrepreneur a bit better.
This episode is for anyone who wants to know more about what it takes to be a founder in a unique industry as well as the added complexity of maintaining authenticity and safety for consumers, as is so important in Wellness.
Episode guests
Liz Earle MBE is known for her passion for natural health and wellbeing, as well as for hernconsiderable charity and campaign work. The bestselling author of over 35 books, a TV presenter, multi-brand founder, entrepreneur, podcast host and regenerative farmer. Having started her TV career on ITV’s This Morning in 1989, she remains a contributor to ITV’s flagship daytime show.nPassionate about research and consumer information, Liz was a founder of the Guild of Health Writers in 1994 and FLAG, the Food Labelling Agenda, which campaigned at government level for clear, comprehensive and meaningful food labelling. She is an ambassador and advocate for The Soil Association, The Sustainable Food Trust, Love British Food, The Royal Osteoporosis Society, The Prince’s Trust, The Centre for Social Justice, CURE and Restart Africa, as well as being a Patron of ACE Africa. In 2010, Liz founded the UK charity, LiveTwice, to offer opportunity to the disadvantaged, operating both in the UK and overseas.nShowing entrepreneurial spirit from an early age, Liz has put her name to several successful brands. Her latest business ventures include Liz Earle Wellbeing (lizearlewellbeing.com), a high-quality magazine focused on all aspects of living well; and Liz Earle Fair and Fine, an award-winning range of ethically sourced, Fairtrade jewellery (lizearlejewellery.com). In 1995, Liz co-founded the Liz Earle Beauty Co., now owned by Walgreens Boots Alliance. The company was sold in 2010 and she finally left the beauty brand in May 2017. In 2007, Liz Earle was awarded an MBE for her services to business and she has also received an Honorary Doctorate of Laws from both Portsmouth University and Staffordshire University.nHer latest book, The Good Menopause Guide was published by Orion Spring in March 2018 and went straight in as the No1 Bestseller on Amazon on publication day. Her recent e-books include The Truth about the Menopause, The Truth About HRT and A Stronger Slimmer You. nDuring Lockdown, over £70,000 worth of her latest e-guides A Flatter, Happier Tum were donated to help those with weight-gain and gut health issues.nThe Liz Earle Wellbeing Show podcast is now in its eighth series with over two million downloads.nLiz has five children aged 29, 27, 19, 18 and 10, and lives in the West Country.n nPhoto Credit: @pjd photography
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